AR Franchising, Inc. celebrates two Silver Awards in The Nationals℠ 2025, presented by the National Sales and Marketing Council of the NAHB. These awards recognize excellence in new home sales, marketing, and design nationwide.
This year’s competition drew over 1,100 entries from across the country, carefully reviewed by a 16-member panel of industry experts, resulting in 325 Silver Award winners. AR Franchising, Inc.’s achievements in both cutting-edge technology and exceptional interior design earned recognition across two distinct award categories, showcasing the innovation and expertise that support our AR Homes® network.
Best Use of Technology – AR Theatre
The AR Theatre was recognized for its ability to transform the custom home-buying experience through an immersive, photo-realistic virtual environment. By combining advanced rendering and video with intuitive navigation that walks buyers through floor plans and multiple elevation options, the three-screen platform allows luxury homebuyers to explore AR Homes® designs with clarity and confidence, enhancing both inspiration and decision-making.
Best Interior of a Custom Home – Radiance Model
The Radiance Model received its Silver Award for exceptional interior design, with Colleen Roach, Director of Interior Design at AR Franchising, Inc., leading the project. The home features modern architecture, high-quality finishes, and adaptable spaces that set a standard for luxury custom interiors. Colleen explains, “Every AR Homes® design is guided by the same commitment to balance, proportion, and lasting appeal. The Radiance Model demonstrates how these principles come together to create interiors that are luxurious, intentional, and tailored to a variety of lifestyles.”
Looking Ahead – Gold Awards
The Gold Award winners will be announced at the Nationals℠ Awards Ceremony on February 17, 2026 in Orlando, FL.