AR Franchising, Inc. was recognized at the Tampa Bay Builders Association (TBBA) Awards of Excellence for achievements in marketing and digital execution. The team earned two honors: Best Overall Marketing Campaign for the Custom Home Buying Guide and Best Website for a Builder for the AR Homes® website.
TBBA Criteria and Evaluation
Each category evaluated by TBBA is based on originality, clarity, consistency, and execution. These criteria align closely with the standards AR Franchising, Inc. upholds across all marketing and digital initiatives that support AR Homes® franchise partners nationwide.
Best Overall Marketing Campaign
The Custom Home Buying Guide marketing campaign earned recognition for delivering a clear, structured overview of the custom home building process. The guide was developed to educate luxury custom home buyers with a clear, step-by-step process that sets expectations, reduces uncertainty, and builds confidence early in their journey. Supported by consistent messaging across key touchpoints such as paid media, email marketing, and traditional channels, the campaign strengthened buyer engagement and provided builders with a scalable resource that enhances consultations, improves the customer experience, and supports informed decision-making.
Best Website for a Builder
The AR Homes® website received the award for Best Website for a Builder. TBBA judges evaluated originality, visual appeal, brand representation, navigation, readability, depth of content, and overall functionality. The website’s structure reflects the standards of the luxury custom home market. Visitors can easily explore model homes, plans, galleries, locations, and builder information. Content is organized to support both early-stage discovery and detailed research, meeting the needs of luxury home buyers seeking clarity and precision.
A noteworthy feature is the section dedicated to Move-In Ready, Under Construction, Coming Soon, and To-Be-Built homes. This area provides accurate, up-to-date information, including specifications, photography, and availability.
Reinforcing Brand Standards
For franchise partners, these awards offer external validation that the tools produced by AR Franchising, Inc. meet high industry standards. Both the marketing campaign and the website strengthen the AR Homes® brand and support consistent messaging across the network.