The Builder’s Daily spotlighted the AR Theatre as a strategic resource that enhances decision-making for luxury homebuyers and strengthens support for the AR Homes® builder network. The feature recognizes how the AR Theatre provides a three-screen environment where customers can walk through multiple home plans, compare exterior elevations, and understand design possibilities with exceptional clarity.
The article also highlights insight from our CEO, Don Whetro, on the intent behind the technology. The AR Theatre was designed to strengthen the customer journey, equip our franchisees with a more effective sales tool, and close the gap between inspiration and confident selections.
Our first in-market AR Theatre is operating within Tesoro Club in Port St. Lucie, an ideal setting for a community without a physical model home on-site. A second prototype operates within the AR Franchising, Inc. headquarters in St. Petersburg, FL, where the concept was developed, tested, and refined with feedback from realtors, homeowners, and franchise partners.
For franchisees, the AR Theatre offers a scalable solution when a model home is unavailable, under construction, or geographically out of reach. For buyers, it delivers a clearer, more collaborative way to visualize their future home.
Read the full feature in The Builder’s Daily.