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Your website is often the first impression buyers have of your business. In Pro Builder, Mitzi Hatori, Chief Marketing Officer of AR Franchising, Inc., shares how the AR Homes® website is designed to build trust, inspire buyers, and guide them from initial interest to action. For franchise owners, an award-winning website builds credibility with prospective buyers, strengthens presence in competitive markets, and serves as a proven sales tool for generating and converting customers. 

Read the full article on Pro Builder. 

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